For: early-stage & growth startups with noisty GTM teams.

What it is: A fast, two-week diagnostic that surfaces friction between how teams are measured, managed, & motivated. I interview reps, managers, listen to calls, review pipeline, CS data, & translate it into one map: what’s working, what’s wasting energy, & what’s burning trust internally and externally.

Deliverables:

• 1:1 Interviews (5-10 key contributors)

• Heat-map of communication & accountability gaps.

• Executive debrief & top 3 corrective actions

Outcome: clarity on where performance dies between intent & execution.

For: founders or SDR/CS leaders whose teams sound robotic or inconsistent. This is a great way to make your AI tech stack sound more human.

What it is: I sit with real calls, decks, & emails to rebuild the story from the inside out. No “brand fluff,” just language that lands: why this company exists, what it actually solves, and why you.

Deliverables

• Re-written core narrative (internal & external)

• Sales/CS talk tracks that sound human

• 60-minute team workshop on tone, empathy, & alignment.

Outcome: consistent voice that will improve higher close & renewals.

For: founders or exec teams who sense tension but can’t locate it.

What it is: a facilitated session (virtual or in-person) where I map the real dynamics on a whiteboard & get everyone to see the bigger picture again.

Deliverables

• Optional Live facilitation

• Follow-up summary with specific behavior shifts

• Optional 30-day check-in

Outcome: surface tension, alignment rebuild, & morale reset.

For: founders, comms leads, or exec teams facing product instability, customer frustration, or brand backlash — especially in growth-stage startups under pressure to sell through the noise.

What it is: I step in when confidence is slipping. I align leadership messaging, external communication, and customer-facing language to steady perception and rebuild trust fast. This includes mapping sentiment, drafting communication templates, and guiding tone for both customer outreach and renewal conversations.

Outcome: regained trust, clearer communication, and a stabilized narrative that supports retention and expansion even under pressure.

For: founders or executives who need a thinking partner, not a FT hire.

What it is: monthly retainer (4-6 hours of access) via scheduled calls & async feedback.

Deliverables

• Calm Logic

• Pattern recognition

• Quick coaching

• Triage expert (internal & external)

• Messaging

• Hiring & more